Landing great deals for your business can lead you to success. Making the wrong deals can put your business in danger. Hence, entrepreneurs and salespeople need to have excellent negotiation skills as it will enable them to understand when to walk away from a deal. So, you may wonder when and how to walk away from a business deal. 

Before making a deal, you must understand what you are getting into and how the offer will help both parties. Be prepared to walk away if things are not in your favor. When you walk away, make sure to give the other party good reasons to keep the business relationship intact. 

In this sales coaching article, I will talk about why it is important to walk away from a business deal. You will also learn when and how to walk away from a deal without causing hard feelings. 


Why Should You Have The Willingness To Walk Away from A Deal?

Making the right business deals is crucial for any business, especially startups. Whether you are a buyer or seller, a good negotiation can take you a long way. You will have many deals coming at you as your business grows. Obviously, you can not consider all of them. 

Again, you may get offers that seem beneficial to both parties. Many people might jump at the opportunity, but later find out the deal is causing them more trouble than benefits. Thus, sometimes deals that look great on paper may not be the same in reality. 

So, you must have the mentality to let go of some business deals, as they will not add much value to your business. There can be situations when you feel terrible about walking away from an offer. Maybe you have been working with the client for a long time, or you have no other deals at the moment. 

But sometimes, you should let go of business deals before getting involved with them. The earlier you walk away from a bad business deal, the better it is for your business. You might protect your business from facing an immense loss. You will save your resources, time, and relationships with your business associates. 


When Should You Walk Away From Business Deals?

But when is the best time to walk away from a negotiation? Sometimes you realize the deal is bad for you when you are involved too deeply. Therefore, you must look out for signs before making any negotiations. Here are some signs that you need to let go of a deal: 

Walk Away Before You Start

The best time to get out of a bad deal is before you start working on it. When you are negotiating with clients, you may find a few things that are not in your favor. Many people make mistakes thinking they can manage the problems after the deal is closed. 

But it may not be manageable in the future, and it will be too late for you to leave by then. Therefore, you should thoroughly do your research and consider the shortcomings of the deal before closing it. If the terms and conditions are not in your favor, let go of the business deal. 

When The Deal Reaches Your Walk-away Point

You should always establish a walk-away point before a negotiation. Determine your worth and stick to it. You might be a seller or a buyer. Think about the price of the deal, the value of your company, and the price of the products you want to buy or sell. Establish a maximum and minimum price for your product or service.

For example, you want to sell your products at $49 per piece. By researching the market, you may see that the average price of the product might be around $42 to $45. But the client could offer you a price below $40 and may not show any willingness to increase the price. 

Try your best to negotiate. But if the client is still offering less than your worth, that is a clear sign for you to walk away. The same goes if the products and services you want to buy are too expensive for your budget. You should spend more time looking for better deals than wasting time convincing your current connection to agree with your terms. 

The Client Keep Changing Terms In The Agreement

You will meet with different clients, offering deals that look tempting. You may find everything in the offer in your favor. However, once the initial negotiation is done, the clients may change the terms and conditions in their favor. These changes may look minor and harmless, but eventually, they will cost you a lot. 

These kinds of negotiations are horrible for your business, and you should be able to spot such people as soon as possible. Then get away from them without wasting your time. 

Your Values Getting Overlooked 

Your company’s values make it different from the others. Without a doubt, when negotiating to work together, both parties must make some compromises in their values.But the deal should not pressurize you to make too many changes to your work ethic. Not being able to maintain values is often the main reason for leaving a business deal. 

If making the deal requires you to make too many changes to your policies or forces you to change your ethics, you should be ready to leave the deal. Changing your values will not only affect you but also your employees, who maintain your company code. 

When You Cannot Meet The Requirements 

Sometimes, it may not be the other party who has shortcomings. Instead, you might not have the resources to fulfill the client’s requests. It will be wrong of you to promise things you cannot deliver on time. 

Making the deal will ruin your reputation and destroy your business relationship with the client. So, you must have the courage to let go of an offer when you are not confident about it. 


How Should You Walk Away From A Deal?

Leaving deals is not an easy task all the time. But you have to do it for the benefit of the company because the wrong deals can cost you thousands or millions of dollars. Then again, in business and sales, every lead is important. Therefore, you have to learn to walk away from a deal smartly without straining your business relations. 

Here is what you can do:

  • Walk away only when you have no other way to meet the deal. Do the research and ask the right questions to decide whether the deal is best for both you and the client. If you have to leave the deal, explain the reasons professionally to the other party.
  • Do not spend time second-guessing. If you have to walk away, do it quickly. Otherwise, you will waste the time of both parties. Leaving a deal after confirming will hamper your reputation and relationship with your clients. 
  • If you think your products and services do not meet the other party’s requirements, explain your shortcomings to them. This way, you can mutually end a negotiation.
  • Even if the clients are at fault for leaving the deal, do not blame them. Keep your emotions in check while you are rejecting a deal. Try to explain the reasons as much as possible why things will not work for any of you.
  • Leave room for future deals. You may not make deals with a company for the time being, but it does not mean you cannot work in the future. So, keep in touch so that you can work with the company if you get the opportunity again. 



By now, you must have learned why it is important for you to have the willingness to let go of some deals. Walking away from an attractive deal is not always easy. But the growth and success of a sales company depend on making the right deals. So, know when to let go, and do it with dignity. 

If you want to know more about entrepreneurship and business, check out Campfire Capitalism Podcast for regular related podcasts.